Is Mother-Child J. Crew Ad Promoting Trandsgender?

Jenna Lyons, the  creative mastermind behind the now-stylish J.  Crew label we all know and love, has done much more than the average company President and Creative Director.  Lyons is credited with heading the brand’s transformation from dull-colored mail order fashion to some of the hippest, couture-looking fashion ever found in a chain store.  Jenna’s workday (and extremely colorful closet) was profiled by Oprah in April 2010.  Her work is also patronized by J. Crew fans Michelle Obama and her girls.  Last week, J. Crew sent emails to customers circulating the latest ad for the comany’s Crewcuts childrenswear.  It features a grinning Jenna with her son Beckett, age 5.   The adorable blonde boy is wearing a striped shirt and sporting a shocking pink pedicure evidently painted by Mom.

jenna lyons crew ad pink toenails

Transgender.. or just cute?

Lyon’s focus in the ad clearly stays with the nail polish, reading “Lucking for me, I ended up with a boy whose favorite color is pink.  Toenail painting is way more fun in neon.”   The ad has undergone scrutiny from both media and child psychologists, calling it “blatant propaganda” that can add to gender confusion for children, especially, boys, in the future.  Ms. Lyons has defended her mom and son ad to Fox News, stating that her critics are simply “overreacting.”.  “Most parents”, Lyons explains, “in the privacy of their home might think, ‘What’s the big deal?’ “.

crewcuts dress j crew

Girls' Driel dress at J. Crew

Whatever your views are on the new J. Crew ad, one thing is for sure: The brand’s latest offerings for kids are Spring runway-ready!  Check out the newest blazers, day dresses, shorts and swim just in at Crewcuts.

Comments are closed.